The Office of Fair Trading has launched an inquiry into “free” apps for kids that turn out not to be free at all because you have to make in-game purchases of jewels, snowflakes, virtual coins or even weapons to get the really good content.

Every international conference I have spoken at recently has included audience members whose children have run up bills of hundreds or even thousands of pounds on these games without them knowing.

Stories about these in-game purchases have been widely reported in the press.  See examples in Guardian, Daily Mail, Telegraph.

If you have any more examples of these get in touch with OFT